Indies, Broadcasters Hitting the PR Trail
It's high PR season for Internet broadcasters and record labels. Royalty rate hearings are in the rebuttal phase and parties are jockeying for position before the new rates are announced later this year. Yesterday indie trade group (A2IM)American Association of Independent Music released a statement on the Copyright Royalty Board decision for performance royalties paid by online broadcasters. While indies are concerned about getting fair performance royalties, they understand it is in their interest that web broadcasters, which play indies far more than terrestrial radio, be given a chance to grow.
In this segment, the group wisely acknowledges the dual challenge.
A2IM believes that independent labels and artists need to be fairly compensated for their creativity and investment, but is concerned about the economic challenges facing Pure Play webcasters. For this class of broadcasters, A2IM continues to support SoundExchange's continued effort to find a statutory licensing solution structure that allows growth and development of these nascent businesses, without devaluing an important future income source for the small- and medium-sized businesses and artists that make up the independent community.
In its April 2008 newsletter, A2IM expressed concern over the possibility of increased mechanical rates.
Our A2IM members are split on the issue of what future mechanical royalties should be. Some label members own publishing rights while other label members do not. The new rates will affect every music sale/stream by a label member. ... Combining the current mechanical rates with the rise in cooperative advertising amounts being required by the consolidated retail marketplace presents results that are the main issue.
In a statement released today (I really wish these groups would post these on their website so I could link to them in their entirety), the Digital Media Association (DiMA) rallied behind statements from Senators Patrick Leahy and Senator Dianne Feinstein supporting fair Internet royalties ("fair" as in relative to other broadcasters). The group had this to say about Senator Sam Brownback's proposal that the Senate Judiciary Committee consider the Internet Radio Equality Act:
It has been a frustrating year since the Copyright Royalty Board established astoundingly high royalty rates for webcasters. Months of negotiation with SoundExchange have yielded little progress – SoundExchange’s latest offer just days ago would require webcasters to pay many multiples of what cable and satellite radio currently pay, an outcome that many webcasters view as simply unacceptable. ...We look forward to working with Sen. Brownback, Chairman Leahy, Sen. Wyden and Sen. Feinstein, and other leaders in Congress who support fair compensation to artists and fair competition among radio programmers.
Extra credit reading:
Wikipedia page for the Internet Radio Equality Act
Save Internet Radio had a blog post today on recent developments
For a good introduction to how we got to the present day, read this March 2007 article from the Washington Post.
Music Groups