April 3, 2008

Info From MySpace Conference Call

Both Silicon Alley Insider and paidContent have details from today's MySpace conference call that announced MySpace Music. Take your pick.

Here's what we know: The site will take shape over the next few (three to four) months; will add community features from recommendation engine; MySpace is hiring executive management and wants to make this a standalone company; will feature a mobile service with Jamba; will offer tickets and merchandise; will sell ringtones.

What we don't know: Track pricing; equity stakes of the three majors involved; revenue sharing details;

The two posts have a slight inconsistency regarding DRM. Alley Insider has the following to say about DRM, which paraphrases the call: "Everything DRM free on site? Don't know. But think that's the direction we're going." paidContent has this: "Downloads will be DRM-free."

April 2, 2008

MySpace Music Launch Near

Nothing to add here, I'll just link to the Reuters aricle that says MySpace's music joint venture will launch be unveiled within five days with three of the majors on board. "It will offer music streaming, MP3 downloads, concert tickets, ringtones and merchandise," said the source.

Update: Billboard.biz says it could go live as early as Thursday but Friday is more likely. "While the announcement is imminent, the service likely won’t go live for several months," it says.

Why I Still Care About MySpace

JupiterResearch analyst David Card on the MySpace vs. Facebook debate. In terms of music, it's not much of a race.

As of this minute, Coldplay has 392,819 friends on MySpace and 43,156 fans on Facebook. MySpace's Coldplay page has four songs on it; Facebook's one. MySpace's are embeddable on your page; Facebook's are not, yet. MySpace supports for-pay downloads (they're priced absurdly high, but that's not MySpace's fault); Facebook does not.

One main reason I visit so many bands' MySpace pages is because it always turns up at or near the top of a Google search. For Coldplay, the band's MySpace page is the third result in a Google search (after the band's own page and its Wikipedia page). The band's Facebook page isn't on the first five pages of search results.

A few weeks ago I wanted to see a band's -- any band's -- Facebook page, so I looked at that of Death Cab For Cutie. Today it has 21,104 fans. I like that it has fan photos, but there's not much else there. Very bland. Death Cab's MySpace page has 511,840 friends, tour dates and a stream of the band's new single (that plays as soon as the page is loaded). And tons of other stuff. The various pictures and banners make up a pretty ugly collage, but it's very effective.

Any time I read about a new band, I go first to its MySpace page. Everything I want is right there: The band's hometown, streams of its songs, upcoming tour dates and what, if any, label it's on. I don't have a MySpace page. I do have a Facebook page, but I don't want to befriend bands (I'm friends with about two or three) and have their mail clog my inbox and their messages fill my feed.

Want to know if you should show up for the opening band? Listen to some songs at its MySpace page. Need to look up some tour dates? Go to the band's MySpace page. There are no annoying flash intros, no additional clicks needed to get what you want to go. Easy is good.

February 15, 2008

MySpace To Create Joint Venture Music Portal

A post at paidContent says News Corp is working on a music portal as a joint venture with music content providers (as in the four majors). The site would be similar to Hulu, News Corp's video site that is a joint venture with NBC Universal. (In my experiences with Hulu's private beta, I've found it to be a wonderful product. Hopefully a music venture would be just as good.)

Wrote Staci D. Kramer, "MySpace would be a distributer but, like Hulu, the idea would be a mixed portal-distribution experience. Music would be DRM-free and ad supported. No label has signed yet but a source familiar with the situation said that could change in a matter of weeks." Kramer added that no labels have yet signed on but may soon.

MySpace has dabbled in music distribution. Next month, MySpace will offer at no charge the new album by punk legends Pennywise. This new project is obviously on a much larger scale than the Pennywise one-off. I'm guessing the portal would offer limited artists and albums, and it will (at least initially) skew to the emo side of the spectrum.

November 20, 2007

Tuesday Business Links

• Another entry into the alternative distribution model game: MySpace will allow users to download an upcoming album by punk group Pennywise by adding as a friend mobile music distributor Textango. Free music on the Internet...no, it's not that unique. What is unique about this is the level of the band involved, the involvement of MySpace and the fact that the album can be downloaded rather than streamed. The difference between streams, which MySpace has plenty of, and downloads is all the difference in the world. (AdWeek)

• Sony BMG finalized an on-demand video licensing deal with Yahoo. The deal includes the ability for users to put Sony BMG music in their user-generated audiovisual content. (Press release)

• Video game "Guitar Hero III," developed by MTV Networks-owned Harmonix Music Systems, had sales of 1.4 million in its first week of release. (Billboard.biz)

• Nokia has inked a deal with EMI U.K. to offer to its Nokia Music Store subscribers Kylie Minogue's new album five days before its general release. The album will cost £8 or 80 pence per track. (Mobile Today)

• Haier has launched the Ibiza Rhapsody, a Linux-based, WiFi-enabled portable music player that integrates the Rhapsody music service. The device costs $330 and has 30GB of storage space. (Engadget)

• JupiterResearch put the five-year outlook of the U.S. digital music market at $3.4 billion per year and says "on-demand subscription services will appeal primarily to niche audiences among music aficionados" for the foreseeable future. Not a big surprise there. The typical American just don't see much value in subscription services. (Digital Music News)

June 29, 2007

Friday Business Links

• The House Small Business Committee Chairwoman doesn't want to get involved in the webcaster royalties issues. At a hearing yesterday she said, "I really don't think Congress would be the best type of vehicle to resolve this type of issue. July 15 is just around the corner, and I hope the two parties can come together and resolve this issue." She hinted that webcasters and SoundExchange could change the definition of a small webcaster, which would allow larger companies to pay lower rates. (BusinessWeek.com)

• As the U.K. division of Sony BMG announces it will not be part of the global plan for the upcoming Prince album comes news that Prince is planning to use the album as a free giveaway with copies of a The Mail on Sunday newspapers. As one would expect, music retailers are incensed. Price also plans to bundle a digital copy of the album with each ticket sold for an upcoming series of London concerts. In May, The Mail on Sunday drew the ire of Mike Oldfield when The Mail gave away copies of his classic album Tubular Bells (The Guardian)

• Much ado about nothing? Retuers has an article about music executives who are fretting that the iPhone will "too much clout to Apple Inc. in shaping the future of the fledgling mobile music market." Once again, maybe I'm missing something but the iPhone is an iPod with a phone attached. It sideloads music just as an iPod sideloads music. I agree with Groove Mobile CEO Adam Sexton: "I don't think the iPhone is going to be the game changer that people are predicting." It will change the mobile phone game, but until it introduces a drastically new way to purchase and experience music, it won't change the mobile music game. (Reuters)

• MySpace Music and Snocap have combined to co-sponsor a tent at this summer's Warped Tour. If those kids have either a credit card or a PayPal account, that will turn out to be a great promotion for Snocap. (Snocap)

• Just how few decent music DVDs are being released these days? A year ago, there was only one music DVD in the top 20 that had been out for 100 weeks or more. Last week, there were six releases in the top 20 that had been out for over 100 weeks.

• Jupiter analyst Mark Mulligan offers analysis of the BBC's online broadcast's from the annual Glastonbury music festival. "The online content include information on acts, photos of performances etc. All of which were great discovery tools. I personally ended up buying a dozen or so tracks from acts I’d seen for the first time. And now the BBC has updated the site to provide video and audio highlights." (Mark Mulligan's blog)

• In this review of Ash's Twilight of the Innocents, The Guardian is still talking about the death of the album. Dorian Lynskey hits the bullseye when pointing out that that the band, which has disavowed the album format for good, never was an album kind of band to begin with. "But whatever the logic (let's assume the resultant publicity was just a happy side-effect), Ash are prime candidates for this experiment. Like Slade, Madness or the Sugababes, they excel at sprints, not marathons. If you could only own one Ash album, it would have to be their impeccable singles collection, Intergalactic Sonic Sevens." (The Guardian)

April 9, 2007

Monday Business Links

The Sunday Times reported that Warner Music Group may pursue a merger with EMI by making a direct appeal to its shareholders. The report claimed WMG execs were "astonished" that EMI had moved to drop DRM from downloads while it was a bid target. (Forbes.com)

• Merril Lynch analyst Jessica Reif Cohen warned of more declines this year (no kidding). "With digital growth naturally decelerating over time and the decline in physical sales accelerating, an imminent return to growth for the industry no longer appears likely." She kept a "neutral" on Warner Music Group. If you recall, Reif Cohen caused Merril Lynch to drop out of WMG's IPO and lose millions in underwriting fees after she told the firm it was overvaluing the shares. (Hollywood Reporter)

• It's high time for indie culture to go mainstream: Top indie labels will create a series of compilations, similar to the Now That's What I Call Music series, and partner with MTV2. Distribution will be aimed at mass merchants like Wal-Mart. Vice will release the first volume. Sub Pop and Matador are considering future editions. Said the always quotable Adam Shore of Vice, "We don't really expect indie-rock stores to support this record. It's for the casual fan." (Entertainment Weekly, via Hypebot)

• Sony BMG announced it will release two music titles on Blu-ray this summer: Bruce Springsteen and the E-Sreet Band: Live in Dublin, and Chris Botti Live with Orchestra and Guests. (High-Def Digest)

• Warner Music Group will offer videos through Joost. (Press release)

• Some feedback on download sales at MySpace. In a nutshell, they're quite low thus far. "People don't go to MySpace to buy," one source said. "I just don't think people are going to MySpace to buy stuff," said another. Obviously Snocap and Hooka have to get people to register and become familiar with the process. (Digital Music News)

• A profile of Dennis Mudd, CEO and co-founder of digital music company Slacker. (USA Today)

March 27, 2007

Washington Post On The Tila Tequila Experiment

032707_Tila.JPGThe Washington Post's Josh du Lac has an article on MySpace phenom Tila Tequila, her refusal to sign with a major label and her development as a brand. I'm quoted in the article saying, more or less, MySpace friends are cheap but music sales are harder to come by. That will be the lesson in The Great Tila Tequila Experiment of 2007.

Let me put Tequila's DIY experiment thus far into perspective. The two versions (clean and explicit) of her "I Love You" digital single have sold a total of about 5,200 units in two weeks of release. (Her MySpace page, du Lac reported, has generated over 40 million track plays. The single is distributed by INgrooves.) That wasn't even good enough for the Top 200 digital track chart. Last week, the 200th best selling digital track was Queen's "Bohemian Rhapsody" with one week sales of 5,600. The death of Boston's singer propelled "More Than A Feeling" well past both Tequila and Queen.

Tequila and her manager, Simon Renshaw, are more concerned with her brand than just music sales. Said her manager, "I didn't get involved in helping Tila on the basis of thinking we've found this great new musical diamond; I think of Tila as a cultural phenomenon."

But here's where the balance of risk and reward comes into play. Majors surely wanted some of Tequila's merchandise business to offset the high level of risk. It's a revenue stream any MySpace star should want to protect. Tequila, probably more concerned about her brand than getting a hit single, and hopefully aware that music success is a long shot, needs her merchandise business.

March 20, 2007

Tuesday Business Links

• MySpace artist Tila Tequila removed her Hoooka widget after MySpace told her it violated her user agreement, which brought to the nation's attention the competition between third-party widgets at social networking sites. (New York Times)

• More Tequila: Her "modest" iTunes sales are a blow to her MySpace-based business model. (Digital Music News)

• Jersey City, New Jersey police made a drug bust at Block Royal Records yesterday. Twenty-three people were arrested and two pounds of cocaine and heroin were confiscated. (NJ.com)

• Douglas Lichtman, a lawyer on Viacom's legal team that has sued Google, has an opinion piece in today's Los Angeles Times. "Providers of a new technology will often be tempted to attract a customer base by allowing copyright infringement. ... To counteract this, the law must demand reasonable precautions both at the design and operational stages of a technology." (Los Angeles Times)

February 13, 2007

Tuesday Business Links

• MySpace is testing an Audio Magic content filter to block unauthorized videos. (Question: What about homemade videos with copyrighted music playing in the background? Looks like they'll skate through.) Universal Music Group, NBC/Universal and Fox are taking part in the test. (InformationWeek)

• A Goldman Sachs analyst believes XM and Sirius should work together to lower marketing and promotion costs, but not worry about merging for another three to four years. In that time, possible synergies would be able to be realized and regulatory uncertainties may have passed. (Forbes.com)

• The White Stripes are reportedly going to sign with Warner Bros Records. (Billboard.biz)

• Warner Music Group is going full steam ahead with its corporate social responsibility agenda. By the end of March of 2007, all standard CD and DVD products in the U.S. wil use "ecologically-enhanced paper packaging." The company's Grammy party was carbon neutral. A distribution deal with Righteous Babe would fit the strategy, but I won't hold my breath. (Press release)

Singshot.com, an online kaoroke site that is run by a former Rhapsody exec and has licensed over 3,000 songs, was purchased by Electronic Arts. (Forbes.com)

• Michael Robertson, founder of MP3.com and MP3Tunes, issued his own open letter that challenged Steve Jobs to sell music in open formats, open up the iPod to other software and make an iTunes for Linux. (MichaelRobertson.com, via Wired's Listening Post blog)

January 21, 2007

Snocap, Merlin Ink Deal

The recently formed Merlin, a coalition of indie labels gathered to secure licensing deals, signed a deal with Snocap that will allow Merlin's member labels to sell their songs at MySpace (read Reuters article). The artists will use Snocap's MyStore to sell downloads from their MySpace pages. The deal with launch in the "near future."

The article says the songs will be sold in MP3 format.

A couple thoughts on this. First, the importance of this deal is counter to the frequent claims that MySpace has peaked, or that it has no competitive advantage in the Web 2.0 space. In music ciricles, MySpace is incredibly important. It's at the top of the social networking heap, and it is adding innovations. Second, I hope Snocap reports these sales to Soundscan. Third, the MP3 side to the story is sure to get a lot of attention. Many Merline labels, though, already sell MP3s via eMusic. This development isn't as much about the format as it is distribution. For digital music to grow, points of purchase need to be user-friendly and nearly ubiquitous.

November 22, 2006

MySpace's Copyright Bulldog

Bambi Francisco has a great article at MarketWatch called "Copyright Irony" that perfectly captures the corporate dilemma created by the MySpace's copyright infringement. Peter Chernin is the president and chief operating officer of News Corp., the parent company of MySpace. Francisco takes us back to February of 2002 and testimoney Chernin made before the Senate Commerce, Science and Transportation committee:

""The wholesale disregard of copyrights would be devastating to employment and job creation in the U.S., and to any chance of making the Internet a boon to us all."

Read his full testimony here (PDF).

Chernin is, as the EFF's Fred von Lohman said in the article, "a copyright hardliner and the father of the 'broadcast flag.'" Francisco's argument is that News Corp. will settle with Universal Music Group rather than (a) try to ammend the Digital Millennium Copyright Act or (b) put Chernin's "high principles" on the witness stand.

More on Chernin: Senator Patrick Lehay called "wrong-headed" the suggestion by Chernin and other executives that the federal government create an agency to handle digital rights management systems.

November 17, 2006

Universal Music Group Sues MySpace

Universal Music Group said today it filed a lawsuit against social networking site MySpace for infringing the copyrights of its artists. At the heart of the lawsuit is the frequency with which MySpace users upload videos to their personal pages. From the Reuters article:

"The lawsuit accuses MySpace of allowing users to upload videos illegally and taking part in the infringement by re-formatting the videos to be played back or sent to others. It follows several months of talks on music rights with News Corp.'s MySpace, which broke down late on Thursday, a source familiar with the discussions said."

MySpace called the lawsuit "meritless" and claimed its procedure for removing illegal downloads
puts it in compliance with the Digital Millennium Copyright Act.

In recent weeks, UMG has used its muscle on a few occasions: it inked a licensing deal (plus equity) with YouTube, and worked out a deal with Microsoft that gives its a $1 fee for every Zune that is sold. Now the company has resigned the issue to litigation. Copyright owners are increasingly eager to license their content, but negotiations are bound to reach an impass on occasion. And while the company is sure to take legal shelter behind the DMCA, MySpace has put in place anti-piracy measures that are meant to filter out copyrighted material. (Read this article about a MySpace technology that allows rights holders to flag unauthorized content.) How much anti-piracy effort is enough? The courts will decide if a settlement is not reached.

November 1, 2006

Snocap Partners With Indies To Offer Music at MySpace and Beyond

Snocap announced yesterday new licensing deals that will allows a slew of labels and aritsts to sell music at place like MySpace pages, artist websites and blogs. The company's Digital Registry will now include the catalogs of The Orchard, CD Baby, Epitaph, Koch Records, Redeye Distribution, Virtual Label, Zebralution, Memphis Industries, Metropolitan Hybrid, Pravda, Sound Choice and Toucan Cove.

Snocap's press release mentions its "easy-to-use web-based interface" that will allow labels "to clear and manage their licensing rights across multiple retail destinations." Though not mentioned by name, one can assume it refers to Snocap's Linx widget, which allows users to download songs and pay for purchase with PayPal.

October 31, 2006

Tuesday Morning Business Links, Notes

• Universal Music Group took the lead in cutting CD wholesale prices, and it's doing the same (in Europe) with digital albums. Catalog titles, though, not new releases. The initial group will consist of 1,500 titles by such artists as Bob Marley, R.E.M. and Stevie Wonder. Prices are dropping to £6.99 from £9.99. Some UMG catalog titles are already sub-$9.99 at U.S. iTunes, though they are not part of an organized program as in this case. (Read article at Reuters)

• EMI Music Publishing is really getting into joint ventures. (See link yesterday about joint ventures on Broadway musicals.) Billboard reported EMI Group has offered a joint venture to Marty Bandier, who resigned as chairman of EMI Music Publishing yesterday. "Bandier said he would have an equity stake, according to the source. The venture would be under the EMI Group umbrella, but separate from EMI Music Publishing." If a joint venture beats a licensing fee, it can certainly beat a salary. (Read article at Billboard.biz)

• Found in an article about record label Thrill Jockey and its almost reluctant forays into digital music: Thrill Jockey is about to launch a new download store that will also host tracks by Rune Grammofon, Touch, Smalltown Supersound, Mosz, and Morr Music. The site will sell albums only, for $10 each. Read the article for a look at the other side of the industry, those labels that would prefer to stick to physical product but are being forced into digital sales. (Note: A late-night blogging session produced a fantastic typo. The original post referenced Touch & Go. The article is about Thrill Jockey. Thanks for reader Sam for pointing out the error.) (Read article at Chicago Reader)

• They may not have a ton of street cred, but the big portals can sure help make a career. Yahoo! Music will produce a music program that will be sponsored by Nissan. The show, titled "Nissan Live Sets on Yahoo! Music," will be broadcast on both the Internet and a high definition TV channel to be named later. Christina Aguilera and Incubus will be the first guests. (Read bits and pieces of an article at press release)

Sonific announced a widget for Typepad that will allow users to post free music players on their blogs. Sonific pulls from a catalog of over independent 50,000 songs. Unlike Snocap's Linx widget, which can be placed on blogs and MySpace pages, the Sonific widget does not allow for purchases. (Read press release)

• MySpace has licensed technology from Gracenote to block unauthorized uploads of copyrighted music. Wrote Louis Hau at Forbes.com: "Perhaps the most curious aspect of the MySpace-Gracenote pact is that it took so long for the News Corp. unit to put a serious filtering system in place. ... Frustration over MySpace's failure to implement a satisfactory filtering system prompted Universal Music Chairman Doug Morris to lash out at the site during an investor conference in September." (Read article at Forbes.com or press release)

• Not mentioned yesterday: Garth Brooks' five-CD, Wal-Mart exclusive CD set is out this week. Given that fact, the retail giant certainly had good timing when it declared Brooks has sold 20 million CDs in the first year of his exclusive arrangement with Wal-Mart. Oh please, Wal-Mart, become a Soundscan reporter. (Read post at Hits Rumor Mill)

September 28, 2006

Thursday Morning Business Notes, Links

• A fascinating article about the nebulous OCD International, marketing company World's Fair and a Dr Octogon album that only loosely meets the definition of an album. Long story short: OCD cobbled together The Return of Dr. Octagon with throwaway Kool Keith tracks and the help of three producers. The album's original producer, Fanatik J, fought the release of the album. Keith signed with OCD "without fully understanding what he was doing." (Read article at East Bay Express)

• Best Buy didn't report last week's sales to SoundScan. Near-chaos ensues while statisticians rework the data. The numbers will be reprocessed tomorrow evening. (Read article at FMBQ, via Hypebot)

The Wall Street Journal reports today on a tiff about videos, the revenue stream that has been a greater focus in the last year. Universal Music Group pulled its videos from cable channel Fuse, and Warner Music Group pulled its videos from Yahoo. In the Fuse case, the argument is over the value of payments to UMG. In the Yahoo case, WMG felt the Internet company was not going enough to promote its videos.

• Moses Avalon takes a long look at the MySpace user agreement. (Read article at MusicDish)

September 13, 2006

Wednesday Business Notes, Links

• NPD Group research reveals hip hop accounted for 23% of all ringtone sales in July. Roc was 17%, pop was 11% and alternative was 8%. Women downloaded 53% of all ringtones. (Hits Rumor Mill)

• The Internet is about democratization, but wireless has the starpower: Beyonce's music and fashion line will be the object of a mobile game being developed by Starwave Mobile. (Press Release)

• Add the Barenaked Ladies to the list of artists selling their music on their MySpace page. At the $0.89 per track price point, the band is actually taking in less than Snocap gets per sale; Snocap takes $0.45 per track and splits it with MySpace. (Barenaked Ladies at MySpace, via Digital Music News)

• This CNNMoney.com article says demand for MP3 players at Best Buy is cooling off. The retailers is shifting toward flatscreen televisions to compensate. (CNNMoney.com)

September 2, 2006

MySpace Forms Partnership With Snocap

The Wall Street Journal has reported that Snocap, the digital services company founded by Napster creator Shawn Fanning, has partnered with social networking site MySpace. Though the nature of the deal isn't clear, sources told the WSJ that MySpace could get a minority position in Snocap.

More details were given in the LA Times' article about the Snocap/MySpace deal. The download store will be called MyStore and will be out later this year. (A side note: www.mystore.com has been registered by "leading domain name attorney" Ari Goldberger.) Fans will be able to sell bands' music to other fans. Also, some economics of the deal were given. The two companies "will split the processing fee of about 45 cents per track," which implies the artist should set a track's price well above $0.45.

Jupiter Research's David Card has doubts about MyStore's ability to make much money. "I believe in a 'long tail,'" he said, "but I have yet to find a media company make a living delivering only the long tail without delivering any of the hits."

Coolfer had previously posted on Snocap's Linx, the widget that enables download sales on MySpace.

Continue reading "MySpace Forms Partnership With Snocap" »

July 21, 2006

Notes on Music Alley

paidContent has some notes on the recent Music Alley gathering in London that had a few panels that talked about digital media and music.

eMusic's David Pakman compared iTunes and eMusic. Apple gets very few downloads from each iPod owner (1 billion songs divided by 50 million iPods over three years). eMusic, he said, pays out an average of $5.62 per subscriber per month, or "2,858% more than Apple" according to his math.

It was Ted Cohen, though, and not Pakman who predicted a great rise for subscription services. Cohen thinks it will dominate the market while Pakman thinks subscriptions will be a niche player.

There was some talk of MySpace, of course. MySpace VP for European marketing and content Jamie Kantrowitz played down the controversies surrounding the site's use of music and the fact that it doesn't compensate labels or artists for audio streams. MySpace hasn't run into serious trouble, he says, because artists choose to upload their music (Beggars Group's Martin Mills agreed) and said, "MySpace is only 2.5 years old and down the line there may be other revenue models."

June 23, 2006

Friday Miscellany

• "Sources report an undisclosed number of layoffs at the Island Def Jam offices, the most prominent being veteran Sr. VP Sales Mitch Imber." (Hits Rumor Mill)

• Hypebot continues its series of posts on MySpace with its eighth, a piece on how age restrictions could impact marketing through the social networking site. Also read parts five, six and seven.

• RIP Claydes Charles Smith, co-founder of the group Kool & the Gang. (CNN)

June 21, 2006

Wednesday Morning Business Notes, Links

• Allen Butler, the former Sony Music Nashville president and CEO, will head up new country label Montage Music Nashville. (Billboard Radio Monitor)

Independiente has received a $49 million round of funding from Ingenious Music VCT. The label's first release with the new cash will be a Danger Mouse-produced album by Martina Topley–Bird. (A&R Worldwide)

• MySpace continues to enmesh itself with the entertainment business. Former Sony Music Entertainment and AOL Europe chief David Fischer has been hired as MySpace's managing director for the UK and Europe. (BrandRepublic)

• The upcoming Kelis album, on Jive, has been bumped to August 22nd. (Billboard.com)

May 9, 2006

Coolfer on MySpace

050906_ChartreuseSS.JPGThe blog Chartreuse asked Coolfer to guest blog about music and new media. To narrow the focus a bit, Coolfer decided to contribute a post about MySpace and how embedded the social networking site is within the music community.

Think MySpace is overrated and destined to be overcome by next month's next big thing? I don't. Here's a paragraph in which I talk about how MySpace has changed how I preview music:

Ten years ago I would often go to a concert without ever hearing the music of the opening band. Five years ago I would check to see if the opening band had a website, and if so hope that the band posted some audio. Now I know the band will have a MySpace page. Everybody does. One click and I can hear the band's music and find out some basic information. I never again have to go to a concert not knowing if I'll like the opening band. And if I do like the opening band, keeping track of them will be made easy.

Read the entire post here.