Can Record Stores Sell MP3s?
Seems like I'm the only person who thought Sony BMG's download cards were a good idea. Little plastic cards that are redeemable for music downloads? At least one other person likes the idea. On its blog, Phonelopie, Toronto Montreal indie record store Phonopolis encourages labels to sell download codes -- not cards, but codes -- and offers a rough sketch of how it could work.
Stores would stock a larger number of codes than they would CDs (they would of course still stock CDs). They would not immediately pay for these codes, however. The lack of immediate cost, and small amount of space that these codes would take would allow small record stores to carry a wider selection of stock and larger numbers of individual titles. The stores would validate the mp3 codes at the point of sale. During the validation process (which would be on a distributor or label website), the store would pay for the product.For the stores, they could carry a wider selection in a smaller amount of space. Having a larger number of codes for each individual title, they would hopefully avoid running out of 'indie hits' after an especially good Pitchfork review. ...
For consumers, there are benefits to going to a record store, the first of which is getting away from your computer, getting out of the house, and talking with someone who is knowledgeable and enthusiastic about music. ... There are other possible benefits, perhaps labels could print extra copies of the CD booklet that could be included with sale of the code.
I'm sold.
Lables that have their own download stores and include download codes with their vinyl releases could throw this together more easily than others. Everybody else would need a third party (DiscRevolt comes to mind). If payment could come at the time of purchase, stores would be more likely to take a risk and carry a slow-moving title. After all, it's just a code. There is zero risk.
One has to wonder how exactly these codes would be merchandised. Hand-embroidered cards? Written on napkins? Compiled in the sort of catalog that used to grace every record store's counter? But this is an indie store recommending the product, so you have to figure it has a snowball's chance.
(Thanks to Sean from Said the Gramophone for the link.)
Music Groups