Borders Posts Loss, Music Sales Down, Plans Broad Interactive Kiosk Rollout
Borders issued its Q2 2008 earnings release today. For the quarter ended August 2, the company had a loss of $2.6 million on revenue of $758.5 million.
The company didn't offer many specifics in the release but a bit more information was available in the conference call. Music sales at Borders domestic superstores fell by $12.9 million in Q2 (music was responsible for a 2.1-point drop in comp superstore revenue). Based on last year's numbers, I estimate the year-over-year drop in total (not comp) music sales in Q2 in the 19 to 20% range.
According to the conference call, music now accounts for less than 7% of company revenue (it was 7.3% in fiscal 2007) and is its lowest-margin category. Borders did not specify the percent drop in the music category. CEO George Jones said inventory levels for all product categories have been reduced over 14% and has seen its market shares hold up well on new releases. (Most of the reductions in book inventories came from eliminating titles that sell fewer than one copy per year per store. No similar strategy for CD inventory management was mentioned.)
The only other part about music from the Q2 earnings release is:
The music category continued to experience negative sales trends resulting from declines in overall demand, and as planned, a reduction in inventory and floor space devoted to the category.
Here's the part about music in the Q1 earnings release:
To address declining sales in the music category, as well as increasing space available for improved merchandising presentation and expansion of higher margin categories, the Company has begun reducing inventories and reallocating floor space in its stores.
Those reductions and reallocations, combined with the CD market's natural sag, resulted in a 25.8% Q1 2008 drop in music sales. In fiscal 2007, comp store music sales were down 15.1%.
Also mentioned by Jones during the conference call was Borders' plan to roll out interactive kiosks to all Borders Superstores later this year.
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