August 13, 2008

New Qtrax Player, Same Qtrax Problems

This was in an email Qtrax sent to users yesterday:

Just download and install the new Qtrax player, and you're on your way to a brand new music library featuring your favorite tracks. Check the "Search only available tracks" box to find tracks that are available now, but come back often because we are adding more tunes every day.

It is unclear what is new about the new version of the player (it may be the playlist sharing function). After installing the player and browsing around for about 20 minutes, I could see little had changed. Qtrax is still the same, clunky player and confusing experience it has always been. Of all the music services I've spent time with, Qtrax is the worst. I didn't think it would be possible, but Qtrax is actually worse than iMesh. The improved catalog means little ...few people are that hard up for free music.

Entrepreneurs and venture capitalists, take heed. If the words "download" and "DRM" are in the business plan, toss it aside. Labels, I wouldn't pencil into the forecast much Qtrax revenue outside of advances. There is potential in ad-supported music services, but not here. What I see in Qtrax and SpiralFrog are services that fail because they would rather exist as vastly inferior versions of popular services (P2P and iTunes, respectively) than try to stake their claim to a new product category. Imeem and last.fm have the right idea, and I anticipate MySpace music will be on the right track as well. Smartly designed streaming services are far better than DRM-stricken, download-based services. With ISP-based services on the distant horizon, Qtrax, in its current form, is already DOA.

February 19, 2008

More on MySpace's Planned Music Service

Details emerged this evening on the MySpace music service that News Corp is pitching to labels (and reportedly offering labels equity in the new company). Greg Sandoval at CNET NewsBlog posted information obtained from two sources. According to Sandoval, ad-supported music would be available as both downloads and streams, and News Corp brought up the possibility of adding "Buy Now" buttons.

The Financial Times also weighed in on News Corp's plan for a MySpace ad-supported music service. The wording ("would allow consumers to listen to music for free on their computers") hints that the service will not offer downloads, but no more details are offered. Just the fact that the Financial Times would write about the proposed service is the most important aspect of the article.

After the flat launch of ad-supported site SpiralFrog and the embarrassing and incomplete launch of ad-supported P2P service Qtrax, it's obvious a major player needs to step in and put together a service that can win over consumers. The labels need a company like News Corp and News Corp, as MySpace digs in for a fight against Facebook, needs record labels' involvement. Good timing.

September 6, 2007

we7 vs. SpiralFrog: Which Has A Better Chance?

Listening Post's brief interview with ad-supported download site we7 is a good complement to my recent review of another ad-supported download site, SpiralFrog.

The two sites approach advertising differently. SpiralFrog places ads on the actual web pages. we7 embeds advertisements at the beginning of its MP3 files. (Ad-free versions of songs can be purchased.) The ads expire after four weeks, at which point the user can download an ad-free version.

If you read my SpiralFrog review you'll know that a user can easily avoid looking at ads while tracks download by switching to a different browser or application. At least for a month, we7 users get forced exposure to the ads -- unless they remove the ad using an audio editing software. At first glance, I like the we7 model more, both from a consumer and business model point of view. Because it offers MP3s, we7 does not have the interoperability problems that will plague SpiralFrog. And because it is harder to avoid a we7 ad than a SpiralFrog ad, advertisers get a stronger presence. SpiralFrog does have more popular artists in its catalog, though (Universal Music Group has signed on).