February 6, 2009

Digital Music News has some notes from a keynote with new MySpace Music president Courtney Holt at the EconMusic conference in LA. paidContent, host of the conference, also has a report.

Holt gave some indications where he's headed. He talked of improving the playlist features. That's important. MySpace Music's current playlist features are more odd and cumbersome than any of its competitors. He's also working on the brand. Since everybody already knows MySpace, building the brand will have to involve improving the product so users can make the distinction between MySpace and MySpace Music. Currently, MySpace Music is little more than a home page that links to artist pages.

To advertisers and sponsors, though, MySpace Music is something very different. Holt has said a few times that MySpace Music will integrate concerts and non-web properties into broad sponsorship deals (that are not beholden to MySpace's typical low CPMs).

And he spoke of the rich data MySpace Music obtains, and that artists can benefit from knowing he is listening to what and when, who is befriending artists, etc. That's good info to have, but I have no doubt most artists and many labels will do next to nothing with it. An ability to interpret and act on data is not a common trait within the music industry.

Previously on Coolfer: MySpace execs talk about content on the Charlie Rose Show.

AddThis Social Bookmark Button
Posted by Glenn at 2:47 PM | | MySpace

blog comments powered by Disqus