Little information has been released about the roll out of Nokia's unlimited Comes With Music subscription service. CWM-enabled phones have the price of the service built in to the price of the handset. Files are tethered to the device and the PC that downloads the tracks. After a lot of hubbub in late 2008, Nokia has been pretty quiet.

That's where comments by executives at conferences come in handy. As mocoNews reported (via Billboard's Antony Bruno), Nokia has found out that moms like Comes With Music because their children don't need to nag them for money to buy music. As we all ponder which kids actually intend to buy music rather than take it from legally questionable sources, let's think about the power of the nag factor. It's no accident that supermarkets put the sugary cereals where small children can see and grab them. They know parents will give in to their kids' nagging.

In addition, Nokia has found that people need help sifting through an unlimited amount of music. "We know some people will download everything," said Nokia's Trevor Madigan, "but once you’ve built up a substantial catalog, I find that I want someone to recommend something to me….Once you have unlimited access, recommendation is key."

OK...but are Comes With Music-enabled phones selling well? Doesn't seem to be the case. Carphone Warhouse has slashed prices on the Nokia 5310 by about a third, and analysts say sales in the UK have been "lucklustre." Perhaps a sleeker handset will be part of Comes With Music when it is rolled out in the US this year. "The 5310 is a dumpy little Honda," said one analyst, "not the exotic Maserati it should have been."