Music GroupsThe Life and Times of the Widget
Marketers, marketing students and those with an interest in marketing should read this AdAge article on widgets, "Widgets Are Made for Marketing, So Why Aren't More Advertisers Using Them?"
In a nutshell, the article compares the widget hype with realities ("virulence is hard to achieve") while looking at different ways to approaching a widget (game widgets, which tend to get passed around, versus duration widgets, which are not shared much) and technical issues advertisers have to face.
Posted by Glenn at 3:51 PM
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