In an email sent out today (but dated August 18) Nimbit announced that its MySpace "online merch table" is now an official MySpace app and is "the only official MySpace application that allows you to sell your own music." The new app can be found in the MySpace applications area and is said to have a faster, easier checkout procedure. Previously, MySpace required the purchaser to leave the artist's MySpace page and checkout at a Nimbit page. This deal happens to come a week (if the rumored launch date is true) of the debut of MySpace Music.

Obviously one may think back to Snocap, a company with a similar product that had a first-mover disadvantage in its exclusive widget deal with MySpace. Snocap had an inability to get visitors into the habit of purchasing music from a small box on a page that typically offers free music and video streams. The widget itself was rather primitive compared to those of competitors, and some artists complained about the payout. Nimbit's widget is far superior to that of Snocap, and I think a faster checkout may help. (Nimbit has a point-by-point comparison of its widget versus that of Snocap.)