August 12, 2008

In The Deal's post about MySpace Music's search for a CEO, the important part was near the bottom:

Whoever takes the helm at MySpace Music will be beholden to many masters, including MySpace's own executives, the label chiefs and, not least, News Corp. [NWS] chairman and CEO Rupert Murdoch, whose company acquired MySpace in 2005 for $580 million. The new CEO will also inherit a troubled legacy. MySpace has previously tried to sell music via artists' pages through a 2006 partnership with Snocap Inc., but the idea failed to catch on with consumers. Meanwhile, its MySpace Records initiative, launched in 2005 in tandem with Universal Music, also hasn't panned out as the company hoped.

What MySpace Music needs is not an entrepreneur, but a proven leader and diplomat who can deal with the various heads of state with interests in the company's performance. The entrepreneurial aspect of the company ended when ownership interests were sold to content owners. Do you think it MySpace Music will as much sneeze without asking for permission, even if technically it is a standalone business? Some of the names on the CEO short list do not strike me as the types to run this sort of company. They think differently. They have experience building new companies. They have entrepreneurial mindsets. They are comfortable being outsiders.

The thrust of the post was about the implications in hiring a CEO before launch.

A source with knowledge of the situation says the company's technology team has warned MySpace CEO Chris DeWolfe and chief operating officer Amit Kapur not to bring in a CEO with the new music service, a joint venture with three of the four major music labels, so close to launch for fear that a new executive would demand changes that would threaten the development team's timeline.

The source describes the technology team's push to launch MySpace Music in September as "all-consuming and desperate," adding that any further delays could jeopardize the venture's relationships with content partners.

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Posted by Glenn at 2:16 PM | | MySpace

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