jobs:Account Manager, American Express Access, Music at Momentum Worldwide in NYC. See more jobs.

April 21, 2008

BusinessWeek.com has an article on brick-and-mortar retail's adjustment to falling CD sales. New York City's Other Music is a centerpiece of the article.

Filter through the requisite industry statistics and analyst quotes and you get to a few interesting things. First, the article claims its download store now account for a quarter of all Other Music sales. Second, Other Music hopes to have sponsors underwrite the in-store performances it records and streams from its website.

On a side note, the article comes with a slideshow of Other Music strategies for merchandising and selling music. Slide #7 shows the store's handwritten reviews that line its shelves. This has to be the most underused, overlooked weapon in physical retail. I'm such a sucker for a handwritten review. It's the closest you can get to a recommendation from an employee.

AddThis Social Bookmark Button
Posted by Glenn at 6:45 PM | | | Marketing | Online Stores/Services