If you're like me and not at SXSW, or if you're like most attendees and don't attend panels and keynotes, here are some links to articles on the business-related news coming out of Austin.

• Digital Music News on artists and advertising. "'The music industry is not the best industry at understanding its consumers,' commented Dominic Hodge, senior strategist at Frukt. 'But the advertising industry is all about understanding who is buying, where to reach them, and how to target them.'"

• LA Times' Todd Martens on a keynote with Ticketmaster CEO Sean Moriarty, who said the company is likely to move to a more dynamic pricing system. "'It's going to take another five years to get very fluid dynamic pricing applied to wide swaths of inventory,' Moriarty said. 'The technology is there ... I don't think there's any downside. The perceived risk would be that with greater transparency -- if people look at a show and a show appears to be a dog -- it reflects poorly potentially on the artist, potentially on the promoter, potentially on the venue.'" There's a lot more in the post and it's a good read.

• The Boston Globe talks of creative highs and economic woes. "'Music continues culturally to be very powerful,' said Danny Goldberg, a former major-label executive who is now president of indie Ammal Records and manages Steve Earle, among other artists. 'I don't think there's any glimmer of recovery in terms of monetizing recordings. There are theories about the subscription model, but whether that's real or not, we'll see. I think that people are trying to adjust to a smaller pie.'"

• Variety on how boring a keynote could get at SXSW. It includes a bit of advice from Lou Reed, himself a former staff songwriter at Pickwick Records: "'They're going to say they want the publishing and you must say "no." That's where the money is. The answer is "no." It's the publishing. I wrote the song; it's my baby. Don't. Give. Up. The. Publishing."

• Lastly, the NY Times ArtsBeat blog is doing a good job covering the festival. Lots of music reviews without the filler that hurts most SXSW blogging (I don't want to know what you had to eat and what time you ate it).