New York Times Gets Tripped Up By Obscure Trade Term
"U.S. Album Sales Fell 9.5% in 2007," proclaims the headline of an AP article at the New York Times. That's being generous. As the article points out, album sales dropped by 15% in 2007. The 9.5% drop was for track equivalent albums, which takes album sales and adds the quotient of single download sales divided by ten (which is Nielsen's approximation of an album sale).
While technically correct, leading a story with the track equivalent album term misleads the reader and misses the main story of 2007: Album sales fell precipitously while single downloads had healthy growth.
C'mon, Times. Keep that music industry thesaurus handy when posting articles.
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