September 18, 2007

The launch of James Blunt's new album, All The Lost Souls, has some new wrinkles. The Financial Times reported that Blunt's MySpace page will sell iPod-compatible downloads, bundled with a CD, for $9.99 via a Lala.com-powered widget. Blunt is signed to Warner Music Group.

The download-and-CD bundle has been seen at AnywhereCD, which, until September 30, is selling bundles of MP3s-and-CD bundles of some WMG artists. WMG's use of Lala.com for a download-and-CD bundle -- an experiment to be sure -- is noteworthy for three reasons. Lala.com is getting in on Snocap's MySpace turf. Working with Lala.com will allow WMG to reach iPod owners while insisting upon the use of DRM. And it shows WMG is consistent in its willingness to license a bundle but not a DRM-free album download. WMG and AnywhereCD traded lawsuits over its bundling strategy before agreeing to the September 30 termination date.

According to an unrelated Reuters article yesterday, WMG is the only one of the four majors with which Lala.com has a deal.

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Posted by Glenn at 12:05 AM | | | Warner Music Group