SpiralFrog's Losses Accelerate
Ad-supported P2P online music service SpiralFrog filed an ammended Form 10 on Monday and included results for the quarter ended June 30, 2006. In the most recent quarter, SpiralFrog lost over $2.6 million on revenues of $3.1 million. In the previous quarter, SpiralFrog lost $1.48 million. Also in the quarter, the company borrowed $5 million and improved its weak cash position.
I noticed a few things in the filing that I didn't see in the amendment filed three months earlier (although they were there). Here's some info about the Canadian beta trial, and about the song renewal process.
"We currently have over 2,000 members taking part in these previews and have received very constructive feedback about the site’s viability. In the first month, the average member has downloaded 16 songs and viewed 15 pages per visit. In May 2007, we went 'live' on our website in Canada. ...In order to be able to keep downloading songs and playing songs previously downloaded, users are required to renew their membership at least every 30 days. In order to renew, users must enter their user name, email address, randomly generated code and answer a few questions about the user and his or her habits. Once the membership is renewed, the digital rights management, or DRM, program updates the license. Any songs on the user’s computer will automatically be updated, and the user must sync their portable music devices to their computer to update their song licenses."
Note: Thanks to Brian from SpiralFrog for correcting my original entry. I had written that SpiralFrog is an ad-supported P2P service. He reminded me that SpiralFrog is a music service and not a P2P service as is Qtrax and Limewire.
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