LiveNation's Ticketing Plans: More Profit or Consumer Savings?
TicketNews' article on LiveNation's future ticketing plans brings up some good questions. When the company handles its own ticketing, after its deal with Ticketmaster expires at the end of the year, will cost savings be passed on to consumers? How much money will hit LiveNation's bottom line?
Investment bank Morgan Joseph estimates LiveNation was worth $130 million to $150 million in annual revenue to Ticketmaster, and that LiveNation could increase its EBITDA by up to $30 million by selling its own tickets.
Will customers realize anything from the cost savings? I won't hold my breath. But LiveNation could drop ticket prices if it takes care of its own ticketing. From the report: "In addition, we believe the move could also allow Live Nation to lower the various miscellaneous fees that fans are charged, which could ultimately bring down ticket prices and thus drive additional attendance at Live Nation shows."
[music jobs] Brand and Online Marketing Manager at The Ascot Club/Am Only; Brooklyn, NY.
Music Groups
