July 6, 2007

At his blog, Jupiter's Mark Mulligan gave a thumbs up to the music industry's strategy of targeting Internet Service Providers (ISPs).

"A few years ago P2P was a key driver of broadband uptake. (By way of example BT had a TV broadband advert that suggested consumers sign up to download music even though they didn’t have a music service of their own.)

The game has changed now. The early adopter file sharers are on board and remaining growth is from mass market consumers e.g. families. Added to that ISPs are looking at extra ways to drive revenue as margins in the access business face continuing downward pressure. Running their own content offerings is one part of that solution. The net result is that ISPs are actually now concerned about trying to control and limit the impact of bandwidth hungry file sharing activity. So now is as good a time as ever for the music industry to reach out to the ISPs, as their goals are no longer so far apart."

At TorrentFreak (via ZDNet) reaction to the court's decision brought discussion and doubt as to whether ISPs could effectively monitor P2P activity and correctly identify infringing content.

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Posted by Glenn at 11:49 AM | | | RIAA