Last week I saw a DiscRevolt download card for the first time. (I heard some bands sold them at SXSW, but I didn't run across the cards in Austin.) The band selling the cards was indie pop band Modern Skirts from Athens, Georgia. The card was a credit card-sized piece of plastic (pictured) with a hole punched in it as if it was going to be placed on a lanyard. Each card has artwork on the front -- Modern Skirts' had a band picture -- and download instructions, and a redeemable code, on the back.

For $10 (I believe) the card was good for 15 downloads at the DiscRevolt website. That was a good deal since the band's CD cost the same but has only 11 tracks. Though I chose the CD over the DiscRevolt card, I was pleased to see digital music finally make its way to the merch table.

If you browse around the DiscRevolt website, check out the search-by-zip code function to find participating artists in a specific city.

[music jobs] Brand and Online Marketing Manager at The Ascot Club/Am Only; Brooklyn, NY.