Survey Says Most Music Execs Critical of DRM
A Jupiter survey reveals that two-thirds of European music execs polled believe removing DRM from tracks would lead to an increase in sales. (Read BBC News article, view report page at Jupiter's website)
54% think DRM systems are too restricture
62% think dropping DRM would increase overall music sales. This depended on the segment being questioned. Outside of the industry, 73% think sales will increase. At larger labels, the number is 58%. All all labels, the number drops to 48%. (Looks like the indies don't believe dropping DRM will increase sales. The explanation could be that many indies already sell non-DRM music and do not expect much of an increase.)
70% believe the future of downloads is in the ability to play the music on as many different tracks as possible.
Co-author Mark Mulligan doesn't believe labels are ready to drop DRM. "Despite everything that has been happening the record labels are not about to drop DRM. Even though all they are doing is making themselves look even less compelling by using it." He added that few consumers are bothered by DRM.
Music Groups