Earlier today, EMI announced its restructuring at Caroline Distribution and Astralwerks Records. Most is old news. Astralwerks GM Errol Kolosine is out, as well as four others at Astralwerks and Caroline. Much of it is quite fascinating. It shows that EMI's vision is to be a service company in addition to being a recorded music and distribution company.

The meat of the announcement comes in the new strategies. EMI has a three-part plan to use Caroline and Astralwerks, which share office space, to support EMI UK and EMI International music. As part of the new Repertoire Unit, Astralwerks "will continue to represent the best in electronic, dance and alternative music," Caroline Records will be relaunched as a hard music label, and Internationally Known "will begin issuing physical and digital releases for some select international pop titles, as well as some digital-only titles."

In addition, an artist development unit has been created to offer distributed labels promotion, street marketing and digital marketing services (i.e. take business away from the multitude of boutique marketing companies to which their labels farm out these duties). Astralwerks' promotion and marketing teams will move into this new entity. The rock unit be headed by former Victory Records GM Ramsey Dean. Caroline already has a similar unit for hip hop music.

[music jobs] Hiring? Put your job here by listing on the Coolfer Job Board!