The quest to monetize YouTube's traffic continues as Sony BMG and Warner Music Group start tests of Google's AdSense online ad system (read Reuters article). A four-week test is reported underway now. Advertisements will run next to videos from the labels.

Said Google in a statement, "Over the past few months, we have run tests to figure out how we work with our partners and advertisers to combine high quality video content with ads and then distribute them (over) the Google AdSense network." Advertisements will be billed using the CPM model.

As a test, I went to YouTube and chose the vidoes of popular artists on all four majors. There was no difference in the advertising on any of the pages.

[music jobs] Director of Content at Dada Entertainment; New York, NY.