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December 6, 2006

Yesterday Digital Music News posted about the Rhapsody campaign that features a television ad starring Eric Clapton (watch at YouTube). The ad tags his new album with JJ Cale as well.

Oh yes, the runner-up sweepstakes is in full bloom. The holiday advertising season finds the non-iPod competitors seriously ramping up their campaigns. The December '06 issue of Spin is a good case in point. Between a two-page Zune ad on pages 8 and 9 there's a Zune iron-on decal (which doesn't mention Microsoft). Page 17 is a one-page ad for Verizon's VCast and the MotoKRZR mobile phone. On page 37 there's a full-page ad for the Samsung MP3reedom. Page 45 is a full-page ad for Napster that touts a free MP3 player with purchase of a three-month subscription of Napster-To-Go. Page 53 is a full-page ad for Rhapsody that pictures the Sansa e2000R Rhapsody MP3 player. On page 57 is an ad for the SanDisk Sansa e200. Across the bottom of pages 98 and 99 there's an ad for the Best Buy digtal store that pictures the Sansa e250R Rhapsody player.

iPod ads? None.

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Posted by Glenn at 11:45 AM | | | Portable Music Players