Tower Brand May Live On
From Friday's Sacramento Bee, an article titled "Tower Brand Could Survive." It's about the possibility that Tower Records' name may live on in some form.
"'It'll be a smaller Tower, but it'll live on,' (Tower CEO Joseph D'Amico) said in his first interview since joining Tower. 'There are people who are interested.' He wouldn't identify them. ... The interest in reviving Tower in some form reflects the deep emotional ties between the West Sacramento-based retailer and the buying public. But analysts say reviving Tower wouldn't just be an act of nostalgia. A small chain backed by one of the most powerful brands in retailing could work."
A new Tower would need to be drastically different from the old Tower. The old model didn't work. Tower thought it could work but never made the kind of big changes that were needed. "We tried the hardest we could," D'Amico said.
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