Given the starpower, the television appearances, the YouTube channel and the Best Buy promotion, 170,000 first-week scans (5% digital) for Diddy's Press Play feels like a disappointment. It was good enough to debut at #1 on the album chart. Watch that second-week drop. If it's a typical fade, Diddy will be under 100,000 next week and on his way down the chart.

Billboard.biz's recap points out it was Diddy's first #1 album in nine years but also the lowest first-week total of his career. Hard to knock Bad Boy in 2006, though. Overall, the label has been hot.

Jojo's High Road (Universal/Blackground, with production by Swiss Beatz and Scott Storch) debuted at #3 with 108,000 scans (6% digital). Dierks Bentley's Long Trip Alone (Capitol Nashville) came in at #5 with 82,000 (5% digital). "American Idol" contestant Rubben Studdard debuted at #8 with 70,000 scans (2% digital) for Return (J Records).

Impressive: Vince Gill's four-CD set, These Days (MCA Nashville) moved 42,000 units (3% digital) and debuted at #17. Unlike most multi-CD sets, Gills album is comprised of new material. Just about everybody is on it: Bonnie Raitt, LeAnn Rimes, The Del McCoury Band, Patty Loveless, Guy Clark, Michael McDonald, Diana Krall, Trisha Yearwood, Phil Everly, Gretchen Wilson...

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