The case study continues. Here are some graphical representations of the impact of OK Go's YouTube viewership and MTV Video Music Awards performance. The graphs are provided by Infofilter.

This graph shows the ranking at iTunes' album (lighter) and singles (darker) charts. Notice how the album picked up steam a week before the single. The album spiked after the video hit YouTube but the single didn't spike until after the MTV Video Music Awards.

This graph shows the rise in total files of "Here It Goes Again" shared on Bittorrent P2P.

And here's the total plays on YouTube for the "Here We Go Again" treadmill video.

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