August 17, 2006

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This graph from Infofilter shows two things related to the band OK Go: The last two days of YouTube views for "Here We Go Again" and the Amazon.com ranking of the album Oh No. While the Amazon.com ranking has slipped slightly in the last two days, it was at an impressive #30 just two days ago when total views were a shade over three million.

In the last two weeks, album sales have risen to almost 2,500 from 457, and sales of the track "Here We Go" have jumped to almost 3,600 from just 43. These numbers aren't very impressive until you consider the album has been out since last fall and hasn't been a big priority for Capitol. The jump has come solely from YouTube exposure and the resulting press. Given a modest marketing and promotions budget, album and track sales could easily explode.

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Posted by Glenn at 3:15 PM | | | EMI | OK Go | YouTube