August 16, 2006

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Promotions aren't just for the young. Bob Dylan is involved in a few specials that tend to be offered for young artists. iTunes and Bob Dylan are modifying the strategy of selling albums used by Prince during his tour two years ago. The music legend has teamed up with iTunes to offer the opportunity of a pre-sale to those who pre-purchase his new album, Modern Times.

He's also giving an exclusive to XM Satellite Radio. Modern Times will be previewed on three XM channels on Monday, September 28th. A pre-order of that album from Dylan's Columbia Records website will get the consumer a CD titled Theme Time Radio Hour With Bob Dylan, Baseball Sampler, a recording of a performance on XM, plus a 10% discount on additional Dylan purchases. Some physical retailers will also give away copies of the CDs with purchase of Modern Times.

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Posted by Glenn at 1:32 PM | | | Apple | Touring | iTunes

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