• What the world needs now is another Pitchfork article... Actually, this one is pretty good. It delves into the weight behind the site's words. Pitchfork honcho Ryan Schreiber comes off well. This quote/complaint, though, doesn't jibe with the site's name-dropping album reviews: "More and more, criticism is not about criticism; it's about making comparisons." (City Pages, via Hypebot)

• Hype...it can either lift a band or spoil its dreams. This Guardian article on the science behind hype starts by mentioning that Q Magazine recently invented a fake band, build hype via MySpace and got the one and only Alan McGee to offer a gig at his Death Disco club night. (The Guardian)

• It's an ironic MP3 blog's dream come true: Teddy Geiger covering The Postal Service's "Brand New Colony." (Download, via Stereogum)