Microsoft unveiled its new Windows Media Player 11 today, a revamped media player that incorporates MTV's anticipated URGE music service. (Though I currently don't see it on Microsoft's Windows media download page, it installed along with URGE.)

In the few minutes Coolfer spent with URGE this morning -- after a buggy installation of WMP 11 -- the service looked like a honest to goodness revolution. Particularly striking were the incorporation and visual presentation of blogs and playlists. One quesiton though: Where's the "back" button?

CNET's editor ratings for both WMP 11 beta and URGE were a favorable 8.0 rating.

paidContent was nice enough to gather numerous reviews and comments on URGE, which by the way is sometimes spelled in all caps and sometimes not.

Michael Gartenberg of Jupiter says URGE "shines" while PC Mag wrote that URGE "could end up being the subscription service to beat once they work out some of the bugs."