Starbucks is continuing its plunge into music and entertainment. The LA Times' Lorenza Munoz reports that the coffee chain will have William Morris Agency to help it locate film, music and book opportunities to sell in its stores.

The mixture of its core business with entertainment is part of the company's effort to create a good customer experience. Digital Music News quotes Starbucks president Ken Lombard in the MusEXPO keynote address as saying the company is "continuing to figure out how to create a world-class experience for our customers." Though the company isn't going to become a music company, Lombard did talk about how music plays into Starbucks' overall mission. "We are connecting with customers that no longer have a music experience," he said, referring to the "disenfranchised consumer." That's good news for record labels....since there seems to be no shortage of disenfranchised music consumers.