Coolfer is spending a bit more time with MTV's new URGE music store and subscription service. Earlier in the week Coolfer raved about the combination of store and exclusive content. Some of that content is written by bloggers for URGE's Informer blogs. (Great idea, but the names given to them -- The Jazz Informer, The Pop Informer, The Latin Informer -- are incredibly bland. Where's the personality?)

Former Village Voice music editor Chuck Eddy wasn't out of sight for long. He's blogging the Metal Informer blog. Rock critic Jessica Hopper, whose name you may know from the Steven Merritt non-controversy, is blogging the Alternative Informer. She blogs at Tiny Lucky Genius. Cheryl Botchick, music journalist, is writing the Rock Insider.

Matthew Perpetua, known to most as the person behind popular MP3 blog Fluxblog, writes the Pop Informer blog at URGE. Daniel Felsenfeld, a composer and journalist who blogs at Felsenmusick, writes the Classical Informer.

If you're wondering how these writers find the time to blog for MTV, it's because they post once a week or so. Such infrequency, to be honest, is in contrast to the very frequency that blogs enabl and blog readers tend to demand from bloggers.

(Update: The infrequent blog posts at URGE will become much more frequent when the site is out of beta, Coolfer has been told by one of the bloggers.)