More new releases at iTunes go over the standard $9.99 price point.

• Jewel: $13.99, includes a video and an interactive booklet. (Purchased individually, the 13 audio tracks would cost only $12.88.)
• Springsteen: $10.99, includes digital booklet
• Goo Goo Dolls, $11.99, video for "Better Days"
• Mercy Me, $10.99, includes digital booklet and an exclusive track
• The Streets, $11.99, includes two bonus tracks and digital booklet

Items that would normally be used as no-cost, value-added items to entice consumers aren't being used that way at all. They're being used as extra content to help rationalize a higher price. It's similar to the strategy used for selling CDs. Some labels, such as Sony BMG, haven't wanted to drop prices so they've added content or released titles in the DualDisc format.

On the other hand, Godsmack's IV is $9.99 and includes an exclusive live version of "I Stand Alone."