MySpace pimpin' was the future of marketing earlier this week. The new future of marketing is the special concert. Bonus points if the concert is tagged as a secret show, which isn't a secret but is held in a venue ten times too small given the band's popularity. Extra bonus points if the concert is put on by MySpace and requires one to jump through a few hoops in order to attend.

Boost Mobile RockCorps is getting together with Atlantic Recorsd' Hard-Fi to do a concert in Atlanta. MySpace did a special Franz Ferdinand matinee show in New York a few weeks ago and is doing a Gnarls Barkley "secret show" at the Roxy in L.A. tonight.

Technology companies need attention. Bands need attention. Fans love the feeling of being in on something special. Unless the product's pitch is so heavy-handed it erodes the fan-artist experience, this looks like a win-win-win situation.

But calling shows "secret" is about as corny as using the term "leak" for an official release of an MP3 by a label's marketing department. Just do the shows. Just pass around the links to MP3s. The show isn't a secret and the leak isn't subversive.