From an email from Lala.com, the overpublicized online used CD swap that will soon be open for business:

"Thanks to you, 'la la' is adding 30k CDs per day to create the largest music store on Earth."

That's quite the bold claim. Surely that isn't audited. The skepticism grows. But Coolfer is in the minority. Most of the dozens of articles on the company are enthusiastic about the business model. One should keep in mind that these are the same journalists who touted The Sun's DVD album as a breakthrough...right before next to nobody bought it.

Previously on Coolfer: Lala is the new Oxfam for its plan to give away 20% of revenues to artists.