iTunes to Take Advertising
Not sure if Coolfer had ever wondered this in a blog post, but in conversation Coolfer had often asked when iTunes was going to start accepting marketiing dollars. At some point, I figured, Apple would start looking at its razor-thin margins differently. Either it would view iTunes as an inseparable partner to the profitable iPod, or it would look at iTunes as a standalone operation...and want to improve profitability.
Sunday Ad Age reported that iTunes would soon have advertising. They won't be ads for albums sold at the store, though. Initially advertising will be limited to ads in the lower left of the screen when users listen to podcasts on the iTunes music player. This is the business equivalent to putting a small speck of stain cleaner on the inside of a shirt. If the shirt's color is ruined, at least no real damage was done.
The big question is: When will iTunes accept advertising from labels, and how would thoes be incoporated as to not seem overbearing or obvious?
(Link via Hypebot)
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