The Dallas-Fort Worth Star-Telegram takes a look at the Starbucks Hear Music Coffeehouse in San Antonio, Texas.

What kind of future does the San Antonio media bar have? The article predicts increase compeititon for local music reatilers, and reports from Seattle and Austin give us clues. Brand Autopsy commented on the media bars back in June, and linked to a BusinessWeek article that claimed the then-eight-month-old venture had been disappointing when it came to selling digital music.

"Even in Starbucks' home city of Seattle, few customers were listening to the music during recent visits to four stores with media bars. During several hours at each of the four spots, only one CD was burned. The Austin experiment could be a sign that Starbucks is misreading its customers. The city is full of tech-savvy music downloaders who carry iPods, not portable CD players."

Brand Autopsy, an Austin resident, hadn't seen anybody actually burn a CD, but did see "lots of students using the Media Bar as a personal jukebox instead by listening to tunes over headphones while studying/reading." There's no doubting Starbucks' ability to sell physical CDs, but selling digital music in physical stores -- and not in the comfort of one's home -- is going to need a lot of tinkering to make it work. And CD burning? That's so 2003.

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