Truth In Guerilla Marketing
Seen this morning in Soho...iPod snipes (from the annoying neon phase of the ad campaign) that had been spray painted over with the following message: "iPod's non-replaceable battery lasts only 18 months." I especially liked the fact that somebody had gone through the trouble to create a stencil to spray a series of these messages over the dozens of posters that line the wall.
Who did it? Disgruntled iPod owner? Microsoft? Napter? A bored NYU student?
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